Make Mine a Beretta 9mm
I’m editing a book previously translated into English by someone else. There have been several infelicities along the way (a la “In the event that you might consider the option of snorkeling,” which I turn into “If you’re thinking of snorkeling”), and a few outright errors (paragraph where section is meant; the Dutch word for section is paragraaf). But this one takes the absolute cake:
gunmarketing —> gun marketing
Er…that would be thank-you marketing, the giving away of free items to reward customers. Gun marketing would be the promotion of guns for sale. Though I suppose, in a gun shop, the two might coincide…
